Wednesday, June 19, 2013

Yes it's true, Kashi was purchased by the Kellogg Company, BUT...

When I posted this image, many of you were surprised to see the Kashi brand fall under the GMO category.

"Kashi is an American food company. Founded in October 1984 by Philip and Gayle Tauber,[2] the La Jolla-based company sought a nutritionally balanced breakfast and began experimenting with different whole grains and seeds. Kashi was purchased byKellogg Company in 2000 and was independently operated in La Jolla, California[2] until March 2013 when the Kellogg company moved Kashi headquarters to Battle Creek, Michigan."

"In April 2012, a grocer in Rhode Island found out Kashi used genetically engineered, non-organic ingredients, and pulled Kashi products from his store's shelves and later posted pictures and notification through social networking tools. Some customers began to call into question Kellogg's use of the term "natural" used on Kashi product labels.[3] Kashi's general manager responded by stating, "The FDA has chosen not to regulate the term 'natural.'"[3]
In 2012, the parent company of Kashi, the Kellogg Company, donated $790,000 to the NO on Prop. 37 campaign, which asked voters if they wanted foods containing Genetically Modified Organisms to be labeled in California.[4][5]"

Source: http://en.wikipedia.org/wiki/Kashi_(company)


However, some of their cereals (11) have recently (2013) gained the "Non-GMO Project" verified seal. According to the Kashi website, they plan to gain the "Non-GMO Project" seal on over half their products by the end of 2015. From now on, look for the 'Non-GMO Project' seal before you purchase another Kashi Product. 

Source: www.kashi.com


9 comments:

  1. I trust them.........PFFFFT

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  2. Burn in hell Kashi and Kellogg, I will never buy your product again, because you have deceived and poised millions of customers who were innocent people even children. I pray you get what is coming to you!!!

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  3. so they get busted out for using GE seeds and continue to knit the wool blanket WTF

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  4. They weren't "busted"; they never said they used non GMO food. Labeling is confusing, that's true, but if you are educated it's not that hard to sort through the bullshit. Boycotting companies that are "testing" the market for GMO free and Organic products will only have the opposite effect we want - when people don't buy them, we end up with less of those products to choose from. Yes, in an ideal world we would have only companies that didn't use GMO and pesticide free, humane ingredients. But that idealistic world doesn't exist, and if you want real change, you need to SHOW it with your dollar, even if it isn't perfect. Change is gradual.

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  5. *did use GMO and pesticide free, mistype

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  6. Its to bad that all these managers and ceo's that get away with poisoning thousands of people are never convicted of Manslaughter. In most if not all states Manslaughter is right there with murder. Now if they ,(the prosecutors) can convict with little or no evidence. Then why wont they convict with concrete evidence? Those who commit the biggest crimes but never serve time for them.

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  7. Such food company must completely banned and a strict action must be taken against such company.

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